If you are thinking that nothing has really changed recently and everything is
just the same as it has always been, you should probably think again. There is a
fundamental shift afoot and it is changing the way we think, work, play,
live even the way we buy stuff. Is the Internet responsible for this?
That answer would be more than just a “maybe”
Before the Internet, traditional advertising campaigns could change how
the public would view a product or service.
But how the rules have changed!
Un-met promises are posted on blogs, e-mailed to friends and communicated
to millions. The Internet can turn small companies into billion dollar
companies
overnight, and at the
same time push billion dollar companies into bankruptcy. And all from a
culture that is really nothing more than a virtual coffee house made up of
a thousand tiny rooms all over the world.
If your product is
perceived to have "some" quality control problems, will an advertising
campaign fix that perception?
